Program Components: Colleges and Universities

College campuses are the first legal playground for the tobacco industry to market its products and for young adults to experiment with tobacco. Many college students are prey to a powerful industry that actively recruits them to become daily tobacco users through aggressive, targeted marketing in publications, college bars and social events.

In partnership with the Louisiana Higher Education Coalition (LaHEC) and the Louisiana Office for Addictive Disorders, TFL kicked off the Louisiana Tobacco-Free College Initiative, which combats the tobacco industry’s deceptive marketing tactics through a statewide college campus and social networking program that builds on the success of The Louisiana Smoke-Free Air Act and encourages students to quit or to never start using tobacco.

The Louisiana Smoke-Free Air Act requires schools (K-12) in Louisiana to be smoke-free, but outdoor spaces on college campuses are exempt. The Fresh Campus campaign was launched in 14 colleges and universities to build student coalitions that advocate for a tobacco-free campus.

For more information on how you can be involved in making your campus smoke-free, or information on how you can be involved in the college initiative, please visit the Fresh Campus website at MyFreshCampus.com

Read more facts about Young Adults and Tobacco.

For more information on the Fresh Campus program, contact Monique Elwood.