HBCU INITIATIVE

TFL partners with Grambling State University, Dillard University and Xavier University of Louisiana to promote comprehensive campus based initiatives that engage students, faculty and staff and community members in efforts to make the campuses tobacco-free.

The L.I.F.T.U.P campus program at Grambling State University seeks to emphasize the dangers of secondhand smoke to first-year students, who are at a high risk for tobacco use. Objectives include:* Assessing smoking prevalence, attitudes and behaviors among first-year students at Grambling State University with user-friendly surveys

• Increasing awareness of dangers of secondhand smoke by conducting a health fair and presenting the health effects of secondhand smoke exposure during Freshman Orientation Week and in the freshman seminar course
• Decreasing social acceptability of smoking by disseminating facts that decrease the social acceptability of smoking and by distributing incentives that promote smoke-free lifestyles
• Promoting tobacco-free living through the establishment of a L.I.F.T.U.P Research/Resource Laboratory for use of students, faculty & staff interested in tobacco research and the dissemination of messages in student media that promote smoke-free campuses

The Smoke-Free Campus Initiatives (SFCI) at Dillard University and Xavier University of Louisiana also seek to engage students and faculty in efforts to make the campuses tobacco-free through several objectives:* Increasing awareness of the dangers of secondhand smoke by conducting a health fair and presenting the health effects of secondhand smoke exposure during Freshman Orientation Week and in the freshman seminar course

• Establishing a tobacco use prevention resource center that contains the latest resources and information on tobacco use prevention
• Promoting cessation services through a five-week Tobacco Challenge to assist faculty, staff and students in cessation efforts, the development of a smoking cessation program for each university and a series of training sessions for healthcare providers at the university for cessation counseling
• Developing a communications program to promote tobacco-free campus life and policies through an anti-tobacco counter-marketing campaign and through the incorporation of academic efforts within the departments of mass communications to emphasize tobacco prevention and control in journalism and media classes