Louisiana Public Health Institute
FACT:
Secondhand smoke is associated with an increased risk for lung cancer and coronary heart disease in nonsmoking adults.

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The Louisiana Campaign
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TFL Launches New Secondhand Smoke Media Campaign

In mid January, the New Orleans-based advertising agency, Trumpet, made a call for casting (auditions) for individuals with personal testimonials about the dangers of tobacco. Two hundred Louisianans arrived at the audition to share their personal stories! This is an impressive turnout that speaks to the broad impact this issue has on our communities.

Ultimately, 12 individuals, all of whom are in fact Louisianans, were selected (eight adults and four children) to be featured in the final television and radio Let’s Be Totally Clear commercial spots. The current TV and radio spots feature real people with real stories that are sincere, sympathetic and hard-hitting.